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NEW YORK ABC said today it would offer live Nielsen Media Research ratings guarantees to advertisers in the upfront, but said it was only “one of the options advertisers may consider during this year’s upfront.”
Sources said ABC sales president Mike Shaw had no choice but to alter his hard-line position to only do business based on Live Plus 7 Day ratings (which include DVR playback data) because the other networks had decided to do business using live-only ratings.
ABC
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