Nestle Moves Haagen-Dazs from Wolf Group | Adweek
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Nestle Moves Haagen-Dazs from Wolf Group

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CHICAGO -- Nestle USA shifted its newly acquired $10 million Haagen-Dazs account to roster shop J. Walter Thompson here from the Wolf Group, New York, a Nestle representative said.

The representative declined to provide further details on the account shift, which was made without a review. JWT referred calls to the client.

The Glendale, Calif.-based arm of the Swiss company last month paid General Mills $641 million to manufacture and distribute the Haagen-Dazs brand in the United States and Canada.

JWT currently handles creative for a number of Nestle brands including Butterfinger Bar, Carnation Milk, Nestle Toll House Morsels, Nips and new products, among others.