CHICAGO -- Nestle USA shifted its newly acquired $10 million Haagen-Dazs account to roster shop J. Walter Thompson here from the Wolf Group, New York, a Nestle representative said.
The representative declined to provide further details on the account shift, which was made without a review. JWT referred calls to the client.
The Glendale, Calif.-based arm of the Swiss company last month paid General Mills $641 million to manufacture and distribute the Haagen-Dazs brand in the United States and Canada.
JWT currently handles creative for a number of Nestle brands including Butterfinger Bar, Carnation Milk, Nestle Toll House Morsels, Nips and new products, among others.