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Swiss food conglomerate Nestlé is reassessing ad assignments among its leading roster agencies in what could lead to significant shifts in business in the coming weeks.
Nestlé, which markets Alpo and Friskies pet food, Stouffer’s frozen foods and Butterfinger candy bars, is a significant spender in the U.S. and abroad. In the U.S. alone, the company spent more than $325 million in measured media last year, according to CMR. Global spending could be nearly double that figure, given the client’s large presence outside the U.S.,
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