Neiman Group's experience in paid public-service marketing helped it land Pennsylvania's new three-year, $50 million-plus health and wellness contract last week, an agency executive said.
Harrisburg, Pa.-based Neiman will work with six Pennsylvania government agencies on a state wide campaign that addresses health, pub lic welfare, aging, insurance, economic and community devel opment, and crime and delinquency.
The goal is "to pull all of these brands together under one brand within the state of Pennsylvania," said shop CEO Steven Neiman.
Sources said the shop beat Green Team Advertising, New York; iCOM, Joelton, Tenn.; PowerPact, Mid lo thian, Va.; The Star Group, Cherry Hill, N.J.; and Partnership of Packer, Osterling & Smith, Harrisburg, Pa., and Tierney Communications, Phila delphia, which pitched together.
In May, Neiman created a well-received TV campaign for the Pennsylvania Depart ment of Health. The work, which focused on tobacco-sales restrictions, featured the Compliance Alli ance—a group of teens who attempt to buy tobacco and then warn store owners of the penalties for sales to minors.
The $7 million effort was meant to reduce the noncompliance tobacco-sales rate among store owners from 27.9 percent to 20 percent. State DOH representative Amy Kelchner said the results would be known in the fall.
Neiman claims $45 million in billings from clients such as Capital BlueCross, Edison Schools and Pennsylvania Turnpike.