Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Having trouble recognizing the importance of checking your home for lead? How about watching a house get smashed to bits?
A 30-second spot for the Pennsylvania Department of Health, which broke this month and was created by Neiman Group in Harrisburg, Pa., starts with a shot of a window, showing a seemingly normal kitchen inside. “It’s on our windowsills and in our kitchens,” the voiceover says. Other rooms appear, such as a toy-filled child’s bedroom, as the voiceover explains “it” is found there, too.
At the end, the entire house comes into view before a giant lead brick falls on it, destroying the house in a cloud of dust.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in