Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Hewlett-Packard has replaced fired CEO Carly Fiorina with former NCR president and CEO Mark Hurd, the client said on Tuesday.
Hurd, 48, had been heading NCR since March 2003. He moved up from president and COO, a post in which he led the company’s five business units.
HP’s board of directors unanimously selected Hurd, said Patricia Dunn, HP’s non-executive chairman.
The client’s lead shop is Omnicom Group’s Goodby, Silverstein & Partners in San Francisco. HP in Palo Alto, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in