NCP Enlists Simpson Sisters for Ice Breakers

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NEW YORK Jessica Simpson will continue to play off her “dumb blonde” persona, and this time brings her sister, Ashlee, along in a new spot to support Hershey Foods’ Ice Breakers Liquid Ice breath mints.

The spot, “Is It Liquid or Is It Ice?” via North Castle Partners. Stamford, Conn., breaks nationally May 24. In the commercial, Jessica and Ashlee debate whether the new breath mint is actually “liquid” or “ice,” a takeoff on Jessica’s previous flirtations with food, including thinking that Buffalo wings came from buffaloes and not knowing whether Chicken of the Sea brand tuna was chicken or tuna.


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