ATLANTA Spier New York and Equals Three Communications have partnered to launch a new media-buying agency named Nclusive Communications, according to the companies.
Nclusive will focus on helping clients in the publishing industry and consumer sectors reach Hispanic and African American audiences, said Bethany Chamberlain, president and CEO of Spier, adding that Spier has more than 70 years of experience marketing books.
"Spier is adept at emotionally engaging consumers and communicating a story," said Chamberlain. "The addition of Nclusive allows us to carry that emotional engagement to Hispanic and African American audiences."
Eugene Faison, chairman and CEO of Equals Three, said publishers are focused on the buying power of Hispanics and African Americans. He added that the formation of Nclusive will help build powerful coalitions in both communities and help reach these audiences in a "powerful way."
Nclusive has offices in New York and Washington and a field office in Baltimore, the shop said. Ron Owens, veteran ad executive for companies such as Pepsi-Cola and McDonald's, will head the new venture.