NCAA Tournaments Get a Push From Publicis

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Publicis in Mid America’s first campaign for the NCAA employs extreme examples of March madness.

Three 30-second TV spots break Thursday on CBS and ESPN. The commercials will run throughout the NCAA men’s and wo men’s basketball tournaments, which end with the men’s championship on April 1.

The Indianapolis shop won the business in November following an informal review. The incumbent was Caldwell VanRiper/MARC, Indianapolis.

The campaign is similar to one that CVR/MARC produced several years ago, but the Publicis effort has a slightly altered tagline, “It’s that time again.





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