DALLAS Carolina Turkey has awarded its creative and media accounts to independent Square One after a review, the agency said. The other three finalists in the review were not disclosed.
Carolina Turkey, based in Mount Olive, N.C., is a producer of fresh and frozen turkey products for the grocery and food-service industries, the agency said.
Square One, based in Dallas, will provide strategic planning, creative and national media planning and buying for the company's food-service division, the agency said. Billings were not disclosed.
The team that will handle the account includes Square One president Ernie Capobianco, director of client services Mike Paley, executive creative director Chris Sekin and account supervisor Marian Hammond, the agency said.
"Having a team that has significant channel and transactional-based account experience is a real plus," said Jack Civa, director of food-service marketing at Carolina Turkey.
"A creative campaign will be developed over the next few months," Paley said. "Also in the works is a fully integrated media plan targeting trade markets throughout the nation that will potentially include print, radio, point-of-sale and sales collateral."