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NEW YORK NBC Universal has tapped upstart broadband video ad network YuMe to handle all the technical ad delivery aspects of its new NBC Direct service, which promises to provide Web users with the ability to subscribe to their favorite prime-time series and have full-length episodes delivered straight to their desktops.
As part of the partnership between the two companies, NBC will rely on YuMe to embed video spots within episodes of shows distributed via the still in beta NBC Direct, as well as campaign management and reporting.
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