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NEW YORK NBC Universal has entered into a multi-year partnership with TiVo. As part of the agreement, NBC’s owned-and-operated TV stations will subscribe to TiVo’s Stop/Watch second-by-second commercial ratings service and sell TiVo interactive Record Tags in combination with other NBC products.
The tags allow viewers to click on an icon when watching a commercial to obtain more information about that advertiser and then return to the exact place they exited. NBC will offer advertisers detailed reports on the results of information derived from viewers clicking on the tags.
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