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NEW YORK NBC will introduce a new feature to prime-time television this fall when it begins airing “one-minute movies.”
Each original movie will unfold in the first 30 seconds and lead to a cliffhanger and conclusion in the last 30 seconds. They will be used as interstitial programming between commercials and possibly where a show ends a minute earlier than its scheduled running time.
The new concept was announced by NBC Entertainment president Jeff Zucker at the Television Critics Association’s summer press tour in Los Angles today.
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