NBC Bows Digital Out-of-Home Net

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK NBC officially rolled out its NBC Everywhere network of digital out-of-home platforms at a presentation attended by more than 200 agency and client executives here on Wednesday.

NBC disclosed the addition of fitness centers and college campuses to the mix. That brings the total to nine nontraditional digital platforms that now carry NBC content that are available for advertiser messages.

Announced at the presentation were deals with IdeaCast (for NBC@The Gym) and with the University Network (for NBC on Campus).

Visitors





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in