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Considering the going rate for a 30-second spot during this year’s Super Bowl ($1.3 million), it’s hard to imagine that NBC would be quick to turn down anybody willing to pay the fee. However, as Hoffman/Lewis in San Francisco and its client Vivus now know too well, money can’t convince NBC executives that impotency and its treatment are suitable subject matter for the Super Bowl’s primarily male viewing audience.
In fact, Vivus’ spot (shown here) for its product, Muse, is fairly tame.
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