NBA's Ratings Won't Hurt Sales

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NEW YORK Despite stagnant national ratings for the National Basketball Association’s regular season, the rights holder networks (ABC, ESPN, TNT) said ad sales for the approaching playoffs are pacing ahead of last year. The networks would not disclose playoff sellout levels, but media buyers said sales are likely robust, given that the playoffs draw more viewers and there are fewer big-event sports gross rating points in second quarter than in first.

NBA ratings on ABC, through 14 regular-season windows, are averaging 2.9

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