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NEW YORK Nets Sports & Entertainment is seeking an ad agency to “re-image” the NBA’s New Jersey Nets franchise, according to Brett Yormark, who took over as client president and CEO this week after a tenure as president of corporate marketing for Nascar.
Yormark, 38, said the Nets would likely send out proposal requests within the next two weeks. The review is expected to conclude in March.
The Nets are currently working with several regional shops on a project basis, but this review would establish a retainer relationship with one primary agency.
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