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McDonald’s has tapped NBA all-star Kobe Bryant to launch its new Big N’ Tasty sandwich, a burger with lettuce and tomato set to hit restaurants Feb. 16, and then to sell for 99 cents under introductory pricing effective March 2-11.
Bryant, who recently signed a three-year endorsement deal with the chain, stars in two spots. One, from DDB Chicago, shows an arena of fans chanting for a missing Bryant, who is then seen enjoying a Big N’ Tasty in the locker room and “shooting” the wrapper toward the wastebasket.
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