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The U.S. Navy’s first campaign from Campbell-Ewald Advertising gets in your face with footage of extreme sports-type training and the tagline, “Accelerate your life.”
TV spots feature quick cuts of the type of “life-transforming” adventures, action and training Navy recruits can expect, said Bill Ludwig, vice chairman and chief creative officer at the Warren, Mich., agency.
“If someone wrote a book about your life, would anyone want to read it?” asks the voiceover. The action is set to the hard-rocking “Awake” from the band Godsmack.
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