Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agency Succeeds O&M on $6-7 Mil. Account
CHICAGO–Navistar International tapped Minneapolis agency Fallon McElligott to handle its $6-7 million advertising account, company officials said.
The Chicago-based heavy truck manufacturer chose Fallon after a review that lasted two months and included Howard, Merrell & Partners, of Raleigh, N.C., and Arnold Communications in Boston, according to Andy Opila, the company’s vice president of branding.
The review began after the company split with Ogilvy & Mather, Chicago, in February.
Navistar officials who heard presentations from the three agencies were impressed with Fallon’s account planning, research and creative capabilities, Opila said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in