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ATLANTA Drew Simpson, a former senior executive at Arbitron, has joined rival Navigauge as senior vice president of media, Navigauge said.
Simpson is responsible for product development, sales, marketing and service for Navigague, a 2-year-old Atlanta company that monitors radio listening patterns and sells the information to subscribers.
“Drew is a critical part of our executive team and an asset that can elevate Navigauge to its logical position in the marketplace,” said Tim Cobb, the company’s chief executive.
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