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NEW YORK — E-mail marketer Naviant has teamed up with MindArrow Systems in order to add streaming and transactional capabilities to its product offering, the companies said Thursday.
Under the agreement, Naviant will have access to MindArrow’s RadicalMail technology, which enables the delivery of streaming audio and video directly into the body of an e-mail message. Recipients aren’t required the to launch a Web browser or spawn any pre-installed media players or plug-ins. The technology also allows the purchase of products within an e-mail message.
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