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The Brown Group in St. Louis is evaluating agencies to handle advertising for its Naturalizer brand, a $5 million account, sources said.
Gregory Van Gasse, the Brown executive believed to be spearheading the review, could not be reached for comment. A former marketing executive at Florsheim in Chicago, Van Gasse joined Brown earlier this year as president of the branded marketing division.
The creative portion of Naturalizer’s advertising has been with Louis London in St. Louis for several years.
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