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Mothernature.com, an online supplier of natural remedies, has tapped Ogilvy & Mather in New York to handle the creative portion of its advertising account.
The move comes as the client launches an $8 million campaign created by Cyrk, a promotions and marketing company in Gloucester, Mass.
The effort, the retailer’s first offline ad push, includes print, radio and transit executions. The ads invite consumers to “Go ask mother mothernature.com” and carry the tagline, “Your healthy living headquarters.”
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