Natural Guerrilla Warfare Hits NYC

New York–New York City Thursday becomes the site of guerrilla marketing events staged by two alternative food companies.

Boca Foods, which produces soy-based meat-alternative products, is holding what might be one of the world’s largest meatless barbecues in Union Square Park at 14th Street and Broadway, complete with 1,000 pounds of meatless burgers and 600 pounds of meatless sausages.

Meanwhile, Green Foods takes to the streets surrounding Rockefeller Plaza to spray willing participants with “A Blast of Grass,” a liquid made from fresh organic barley grass.