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NATPE Taps Zarin

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The National Association of Television Program Executives has named Trisha Zarin marketing manager. She will be responsible for overseeing the NATPE's online marketing strategy, including Web site development and online services; trade-advertising agreements; marketing communications; and developing and writing direct-mail pieces. She reports to Beth Braen, senior vice president of marketing at NATPE in Los Angeles. Zarin previously was a marketing and project manager at George Elkins Mortgage Banking Co. in Los Angeles.