Nat'l. Aquarium Ends 17-Year Run - With Trahan, Burden & Charles

After nearly two decades of doing business with Trahan, Burden & Charles, the National Aquarium of Baltimore has commenced an agency search.
The account, considered pro bono by many Baltimore agencies, actually has a $1 million budget, according to aquarium officials.
TBC, Baltimore, has declined to participate, according to principal Allan Charles.
In an unusual move for a Baltimore tourist attraction, the aquarium has placed its search with New York’s Advertising Agency Register. AAR officials could not be reached at press time about the review.
“After 17 years, I think this is the responsible thing to do,” said Denise London, senior director of marketing at the aquarium.