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DALLAS TM Interactive has launched a microsite for insurance company Nationwide that features a contest built around America’s Funniest Home Videos and the theme “30 ways life comes at you fast,” the agency said.
The Web site targets adults in more than 30 key markets, TM said. Nationwide’s online ad spending is more than $4 million through the end of 2005, the client said.
TMI is the interactive division of Interpublic Group’s TM Advertising in Irving, Texas.
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