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ATLANTA Matlock Advertising and Public Relations has been tapped by Nationwide Insurance Co. to handle its African American advertising, sources said.
The Atlanta shop was selected following a review that included shops such as Images USA, also in Atlanta, and Vigilante in New York. Publicis Group’s Burrell Communications in Chicago previously held the account.
Columbus, Ohio-based Nationwide Insurance operates in all 50 states, the District of Columbia as well as in Asia, Latin America and Europe, sources said.
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