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Concern that a conflict would arise from the possible absorption of Ketchum Advertising by sister Omnicom Group agency TBWA Chiat/Day was part of the reason Nationwide Insurance Enterprise launched a review for its $22 million ad account last week, the client said.
TBWA C/D’s New York office handles New York Life Insurance. Steve Johnston, vice president of advertising for Nationwide, said that could pose a conflict should Omnicom proceed with a plan to make Ketchum part of TBWA C/D, a scenario that has been under consideration for some time.
“We’re not sure what that means to us as a client, frankly,” said Johnston.
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