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Charlton Heston Reprises Lead Role in ‘I’m the NRA’ Campaign
DALLAS–At the behest of incoming president Charlton Heston, the National Rifle Association is resurrecting its “I’m the NRA” image campaign of the 1980s.
Via Ackerman McQueen (AM) in Tulsa, Okla., and its public relations subsidiary, Washington, D.C.-based The Mercury Group, the NRA will begin an ad blitz next week in Time, Newsweek, People, Sports Illustrated and U.S News & World Report.
Sources said the NRA is contemplating a $5 million annual budget.
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