On a National Mission

Zimmerman & Partners has named Jamie Korsen chief marketing officer.

Korsen, 37, most recently president of KSL Media in New York, will assume new-business responsibilities previously handled by Jordan Zimmerman, CEO of the Fort Lauderdale, Fla., agency.

“Jamie brings youth, enthusiasm and great experience,” said Zimmerman. “He knows what avenues we need to go down to accomplish our long-term goals. His job is to open the doors.”

Korsen’s hiring is another indication of Zimmerman’s determination to grow his Omnicom-owned retail powerhouse (2001 billings: $702 million; revenue: $112 million) into a national player.

Zimmerman built his retail advertising success on the strength of what he calls “brandtailing.”