National Agency Report Cards: Shaking All Over

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Deals, destabilization and client defections wreaked havoc–and opportunity–last year.Triumph and turmoil marked 1994 for most agencies, along with a good deal of trepidation. It was the year when Bozell, Southfield, Mich., claimed the Grand Prix at Cannes for the Americans. In all, the U.S. took home seven golds and a total of 31 lions at the festival. It was also the year that Procter & Gamble”s Ed Artzt warned agencies they had better evolve quickly and get control of the changing advertising environment or risk losing consumer loyalty–and lucrative assignments–for their clients” brands.
Just when many thought a boardroom brushfire between Maurice Saatchi and Charlie Scott had been settled last spring, the conflict flared again in December when Maurice refused to accept lesser duties at Saatchi & Saatchi PLC and was ousted as chairman of the board.