NATIONAL AGENCY REPORT CARDS

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BATES
Overall Billings: Down slightly, to $1.2 billion………………… D
New Business: Warner-Lambert, Cunard, $95 million…… B
Growth from Existing Business: About $50 million, or 5%. C+
Business Lost: TWA, Best Foods, others, $80 million…… C
Creativity: Dave continues to work hard for Wendy”s; Hyundai strategy missed the mark. Agency can still make beer ads………………………………………………………….. C+
Regional Highlights: Bates Southwest absorbed CME, Houston, and the Texaco account it shares with New York. Bates West regrouped on Hyundai after client looked elsewhere for strategic advice.






AW+

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