A Nation Of Skeptics? Don't You Believe It

If you’re chagrined that so many consumers are skeptical about the ads you create, here’s a little something to make you feel worse: Many of those same people are altogether credulous when it comes to ghosts and other oddball phenomena. A Gallup poll on adults’ belief (or disbelief) in the “paranormal” found 37 percent saying “houses can be haunted.” Nearly as many (32 percent) said they believe in ghosts, while somewhat fewer (21 percent) believe that witches really exist.