Nasdaq Whittles Down To Three Finalists

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NEW YORK–Nasdaq has narrowed the field of contenders for its $30 million account to three: McKinney & Silver, Raleigh, N.C., J. Walter Thompson and Bouchez Kent + Co., both New York, sources said.

The New York-based client briefed the finalists Tuesday on a creative assignment in preparation for pitches in about two weeks, sources said. A decision is expected by the end of July.

Five other agencies were considered, but cut after the client visited them last week.



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