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One agency’s ties to a Nasdaq board member and two others’ relatively small size helped them survive the cut last week as Nasdaq narrowed the list of contenders for its $30 million account, sources said.
Still in the running are J. Walter Thompson and Bou chez Kent + Co., both New York, and McKinney & Silver, Raleigh, N.C.
WPP Group-owned JWT came out a finalist partly because it is backed by WPP chief executive and Nasdaq board member Sir Martin Sorrell, sources said.
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