Nascar Taps Boone/Oakley

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Boone/Oakley in Charlotte, N.C., last week won ad duties for Nascar’s Busch and Craftsman truck-race series, Nascar said. The shop beat out Elberson Senger Schuler in Charlotte, Coyne Beahm in Greensboro, N.C., and other, undisclosed agencies, sources said. The client, whose lead shop is The Martin Agency in Richmond, Va., spent $10 million on advertising last year, according to TNS Media Intelligence/CMR.

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