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Don’t expect to see much race footage in Young & Rubicam’s first campaign for NASCAR. A national promotional campaign for the stock car association targets families and features a middle-aged, race-obsessed father who incorporates his fixation into everyday life.
Fifteen-, 30- and 60-second spots that break Feb. 18 demonstrate the man and his family’s love of racing in simple vignettes tagged, “How bad have you got it?” Heralding the start of the NASCAR season with the Daytona 500, the work will air on FOX, NBC, Turner and FX.
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