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Media That Works has picked up a new piece of business as well as changed its name to reflect the shop’s duties that go beyond media buying.
The Cincinnati-based company, now known as Empower MediaMarketing, has picked up the media portion of San Diego-based Real Health Laboratories’ estimated $5-10 million account. The shop’s San Diego office will service the account.
Creative chores will be handled by Big Bang Idea Engineering in San Diego.
“Real Health Laboratories is an up-and-coming company with some terrific products .
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