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In May, Matt Smith, creative director at Arnold in McLean, Va., announced he was starting his own shop called & Smith, stating, “The idea is to put the client’s name first.”
Three years ago, David Wojdyla, creative chief at Bozell in Chicago, opened his own shop, & Wojdyla, declaring it would be a business “that doesn’t just pay lip service to putting the client first.”
Sure enough, lawyers were retained. Wojdyla had New York law firm Davis & Gilbert write Smith a letter asking him to ” … not proceed with & Smith.”
Smith said he was happy to oblige.
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