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Nail is helping launch Savanna Dry Premium Cider, the newest entry in the domestic hard cider market.
The Providence, R.I., shop has fashioned ads for Savanna, which is marketed by Stellenbosch Farmers Winery USA in Hingham, Mass. SFW is a division of Distell’s, Cape Town, South Africa, which has produced the cider since 1996.
Print ads introduce the tagline, “Different. In a good way,” and are breaking in Boston-area publications such as The Boston Phoenix, The Improper Bostonian and Stuff@Night magazine.
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