Nail Hits on More Reasons to Buy New Furniture

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R.I. Creative Boutique Breaks New TV Spots for Alpert’s
BOSTON–After being catapulted through the ceiling by a malfunctioning recliner, receiving “unfinished” furniture in the form of a sawed-up tree, or having an overweight male housesitter lounge au naturale on your couch, it may be time for new furniture.
Those are some of the scenarios featured in a series of 30-second spots for Alpert’s Furniture that break this week.
Nail, the creative boutique in Providence, R.I., that crafted the campaign, began working with Alpert’s two years ago.


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