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For years, Berkshire Blanket was the original equipment manufacturer of swaddling material. If a consumer were to buy a blanket at The Gap or Eddie Bauer, chances are it was made in Ware, Mass.
Now, though, thanks to an inspired idea by the creative team at Nail, Berkshire Blanket is taking the wraps off its first consumer campaign.
“It’s the best possible validation a creative can get for his work,” said Nail partner and co-creative director Alec Beckett.
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