Nail-Biting Time In A Batch Of Big Reviews

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new york More than $350 million in billings may be awarded this week in two high-stakes global creative reviews: British Airways and Unilever’s Omo. Interestingly, WPP Group’s JWT and Publicis Groupe-backed Bartle Bogle Hegarty are going head to head for both accounts.

JWT could be under particular pressure from its parent company, as WPP’s Berlin Cameron/Red Cell lost $200 million worth of Coca-Cola business last week to independent Wieden + Kennedy.

JWT handles roughly one-third of the estimated $250 million Omo account; Interpublic Group’s Lowe handles the lion’s share.



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