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DETROIT The Hoover Company has been referred by the National Advertising Division (NAD) of the Council of Better Business Bureaus to the Federal Trade Commission over an ad for its Fusion vacuum cleaner.
NAD claims that Hoover, owned by Whirlpool, has failed to address a claim that the Fusion experiences “no loss of suction” in some of its ads. That claim was disputed in a 2005 complaint from Dyson, a Hoover competitor that produces a model in the same segment as the Fusion.
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