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MZD Advertising has retained its $7 million anti-tobacco contract with the state of Indiana following a review of its work, said agency president Harry Davis.
The Indianapolis shop won the four-year contract, subject to annual renewals, in July 2001. Its subsequent campaign, “White Lies,” featured tobacco executives laughing about the lie that smoking isn’t harmful. A print ad showed a dead guinea pig with a cigarette near its mouth. MZD also created a Web site for the client.
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