A blind request for proposals is being circulated by the consulting firm Select Resources International (SRI) on behalf of a consortium seeking to assign a $50 million ad account, sources say.
Agencies receiving the invitation said the client may be in food or beverages. The RFPs ask whether agencies have "turnaround expertise," said sources, who speculated that the assignment could entail category-specific advertising along the lines of the "Got milk?" or "The other white meat" campaigns.
SRI has contacted shops with billings of $500 million or more and asked for credentials, case studies and reels by May 2.
SRI was unavailable for comment. Last year, the Los Angeles firm lead a review for the Wood is Good Consortium, a Toronto-based coalition of North American lumber companies and associations, and last week it finished a Hispanic creative and media review for Chicago-based Quaker Oats Co.