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NEW YORK While advertisers fret about a shortage of high-quality ad space in hot areas like video, they are enjoying what a Yahoo executive called a “glut” of cheap ad space thanks to the rising popularity of social networks.
Yahoo said last week its disappointing third-quarter ad revenue was due, in part, to the explosion of sites like MySpace and YouTube. MySpace alone produced 35.7 billion ad impressions last month, per Nielsen//NetRatings, giving direct response marketers and ad networks fertile new sources for cut-rate ad space, which Yahoo sells in sections like e-mail.
“That
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