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NEW YORK MySpace is introducing a movie-marketing program that aims to harness word-of-mouth buzz for upcoming releases.
The social networking juggernaut has launched “The Black Carpet,” an opt-in group on the site that will alert MySpace users to preview screenings of new movies. In its first deal, MySpace is promoting News Corp. sibling 20th Century Fox’s Borat release by promoting Sept. 20 screenings in 25 cities in the U.S., Europe and Australia. About 7,500 MySpace members will get to see the movie in their local theaters.
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